Achieving more Effective Social Marketing: Putting the Social Back into Systems Theory
In: The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review, Band 7, Heft 3, S. 1-10
11 Ergebnisse
Sortierung:
In: The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review, Band 7, Heft 3, S. 1-10
In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 18, Heft 3, S. 195-197
In: The international journal of sustainability policy and practice, Band 8, Heft 2, S. 97-105
ISSN: 2325-1182
In: The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review, Band 7, Heft 2, S. 301-312
In: The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review, Band 7, Heft 4, S. 233-240
In: Journal of consumer behaviour, Band 4, Heft 4, S. 234-245
ISSN: 1479-1838
AbstractThis paper focuses on the pleasurable aspects of shopping from an experiential perspective, ritual behaviour being the focal point. This research adopts an interpretive methodological approach and relies on phenomenological interviews with a range of women to explain how ritual behaviour and ritual artefacts contribute to pleasurable shopping experiences. The findings suggest that the dressing ritual is an important determinant of whether or not the shopping experience will be perceived as pleasant or unpleasant. Equally important, the ritual of dressing was found to play an important role for many of the participants in their maintenance of self. Copyright © 2005 John Wiley & Sons, Ltd.
In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 13, Heft 1, S. 8-19
In: The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review, Band 1, Heft 3, S. 71-80
In: The International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review, Band 2, Heft 4, S. 63-70
© 2017 Elsevier Ltd Despite growing consumer awareness of ethical consumption, market sales are not growing accordingly. Because the presentation of appropriate ethical product information may influence consumers to choose ethical products, this paper analyses the requirements necessary for the successful communication of ethical product features. Based on McGuire's (1976) information-processing model, and a review of current literature, the information's comprehensibility, meaningfulness, and credibility are investigated in an online survey of US American citizens (n = 595) for two product categories representing Fast Moving Consumer Goods, and durable goods. A generalized mixed logit model revealed that all three communication factors affect consumers' choices. The more concerns about, or expertise in, organic production and fair trade purchase the consumers expressed, the less important their price sensibility and the more they preferred a comprehensive addendum and credible sources (e.g., government certificate or traceability). The results strongly suggest that advertisers and marketers can customize product communications in order to better engage both the mass market, and ethically oriented consumers.
BASE
In: Journal of service research, Band 11, Heft 1, S. 43-62
ISSN: 1552-7379
Prior research suggests that consumers may vary in the degree to which they wish to engage in a relationship with their service providers. The authors identify previously found and new factors that influence whether consumers expect a service provider to form a relationship with them. The authors then use these factors to segment consumers based on the relationship expectations they have with three universal categories of service providers: phone companies, banks, and doctors. Depending on the service type, either two or three segments emerge, ranging from consumers who are keen to have a relationship to those who are indifferent about relationships, down to those who are averse to forming relationships with service providers. Although there are always consumers who are keen to form a relationship with their service provider, there is no "hard core" group of consumers keen on relationships with all service providers.